Tim Minahan is responsible for defining, overseeing, and executing global marketing and communications strategy for SAP’s fast-growing Cloud and Line of Business (LoB) segments. In this capacity, he oversees SAP’s Cloud-related messaging, positioning, digital, demand-generation, and go-to-market initiatives.
Minahan joined SAP when the company acquired Ariba, where he was SVP of Business Network Strategy and global CMO. With more than 20 years of technology experience, Minahan previously served marketing and business leadership roles at Cloud, technology, and research firms, including Procuri, Aberdeen Group, and Reed Business Information.
