Jola Oliver

Marketing research professional with 24+ years CPG experience, including primary research, innovation and social media intelligence. Analytic experience includes forecasting, marketing mix modelling, measurement of consumer relationship marketing, market structure, and social media management, reporting and analysis. Primary research experience in new product strategy, ideation, development and testing.
Currently responsible for leading Social Intelligence team of analytic professionals, working closely with Insights teams to use social data for research purposes, working with marketing and sales teams to harness real time trends to create content and strengthen shopper and consumer relationships. Work closely with Data Strategy team, merging social data with other data streams, informing visualizations for use in command center environment. @jolantaoliver