Allison Sitch

Allison oversees the reputation, messaging, media relations and strategic positioning of one of the world’s most iconic and powerful brands. Guiding her team through a period of unprecedented growth and evolution, she also oversees the company’s thrust onto social media platforms. The Ritz-Carlton Hotel Company is branching out with significant expansion across Asia and the Middle East, changing aesthetics of hotel design and dynamic initiatives in the realms of social media and communication trends to name a few. Entrusted with continuing to grow the elevated status of one of the most recognizable names in luxury today, English born Allison has spent 15 years with The Ritz-Carlton. She has driven the brands presence across the social space which includes: Facebook, Twitter, Pinterest, Foursquare, LinkedIn, Google+, Tumblr, Instagram and Sina Weibo, WeChat and YouKu in China.

Allison was previously the regional director of public relations, Middle East and Asia for The Ritz-Carlton. With more than a decade on the ground and a deep knowledge and understanding of geographical and cultural sensitivities, she garnered first-hand knowledge of positioning strategies, key message composition and consumer engagement techniques with the global affluent consumer.

@LuxPRLady
@RitzCarlton